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Research papers

Prioritising strategies for an established brand

This paper describes in some detail a marketing research study commissioned by Glaxo Holdings and carried out by Taylor Nelson Healthcare in six European markets and in Canada, amongst over 23 respondents concerning the future potential for Zantac....

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Authors: Caroline Wilson, Anna Garofalo
Company: KANTAR TNS Malaysia
June 1, 1994
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Citation

Wilson and Garofalo (1994a, June 01). Prioritising strategies for an established brand. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/prioritising-strategies-for-an-established-brand